Many companies believe that they create their Brand…today, many brands are co-created with the consumer or your clients. Some believe that company don’t create their brand any longer – your brand is the expectation that people have when they interact with you or your company. It’s what consumers say to each other about you!
Properly managed, a company’s brand is still typically its most valuable asset. A compelling brand can create customer loyalty and preferences strong enough to overcome intense competition and price differences.
Your Brand Strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Today, the challenge is not just getting your message out, but cutting through the e-clutter to get your message in. Where you choose to advertise is part of your brand strategy – as are your distribution channels and what you communicate visually and verbally.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services may allow you to command a higher price for your brand than similar unbranded products might command.
Visible Communication can help you:
- Define and develop your Brand as well as communicate it effectively
- Design or redesign your website and create all of the content
- Create or refine your marketing materials, business cards and newsletter templates
- Manage your message in all channels!
A Word About Personal Brands:
Are you an independent professional or a consultant? Your brand is more personal and may (or may not) be associated with a company or firm. Whether you work within a larger organization or are a solo-preneur, you have a brand. Like a company brand, it’s the expectation that people have when they interact with you. Every social post, every piece of content we write, our website, images we use, the clothes we wear, the way we speak – everything should be intentionally supporting and reinforcing the brand attributes that you exhibit. You’re communicating your beliefs in everything you do, and the world is watching and making interpretations.