Customer Acquisition v Retention Promotions

new clients vs. old clients handwritten in spiral notebook

Is a new customer worth more than a loyal long-time customer? Most research says no – in fact, it can cost 5 times more to attract a new customer. Why then are customer acquisition¬†promotions better than customer retention promotions? For over 25 years, my clients included major US automakers. When it was time to buy … Read more