Marketing Strategy

Behind every successful product, service or brand lies a powerful concept. Whether your business is new or established, a small business or a major corporation, you need a business plan and a marketing strategy.

Business plans help entrepreneurs to clarify their vision, set priorities and focus attention on what matters most, and
in what order. Marketing plans are similarly necessary to make sure the target customer is understood and identified and there is a plan to reach those target customers.

There is a new customer out there who is buying in a new way – inbound marketing positions you where your customers are looking for information when they’re ready to buy.

The various social media platforms now allow you to be where your customers are looking for information, but every platform is not right for every business. Social media also allows you to gather all kinds of valuable information, at virtually no cost.

Whether more traditional outbound marketing is right for your audience or you’d like to test inbound marketing strategies – we can help!


Your brand is the expectation that people have when they interact with you or your company. It’s what consumers say to each other about you. If you don’t intentionally create your brand, consumers will do it for you.

Properly managed, a company’s brand is still typically its most valuable asset. A compelling brand can create customer loyalty and preferences strong enough to overcome intense competition and price differences.

If you’re an independent entrepreneur or consultant, your brand is more personal and just as important as a company brand.

Visible Communication can help you:

  • Define and develop your brand as well as communicate it effectively
  • Revise your website and other social content from a marketing perspective, consistent with your brand
  • Manage your message in all channels!