After 30+ years in incentive and promotional marketing, I found myself less drawn to the program structure and rewards, and more attracted to communicating the message. This has transferred to other industries as well: most companies (and many individual entrepreneurs) would like to be more visible in their marketplace but don’t have the time, staff or skill set to clearly define their message and then communicate it in the right channels.
Listening to a description of services, the goals the leader has for the company, understanding their target audience and then distilling that information into a concise, targeted message is fun! (My training and education in Behavioral Psych doesn’t hurt either….) I’m enjoying working with organizations that do not have a full-blown marketing department, or want to outsource some of their marketing.
I’m Certified! In Social Media, and as a Certified Professional of Incentive Management. In my spare time, I’m the Board Chair for a local non-profit organization, Angela Hospice, in my home town of Livonia, Michigan. Lots of other info available on my LinkedIn profile.
What’s your story? Call me and let’s chat!
Get in touch with us
Click on the links on this page, or:
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Follow Barb Hendrickson on Twitter @BarbHendrickson
General inquiries to: firstname.lastname@example.org
Physical address: 38145 Bloomfield, Livonia MI 48154
Or if you want to actually speak to a live person, call us at 734-805-2000!