Email Marketers: before you send me an unsolicited email asking for a phone appointment, please do your homework. Spend 1 minute looking at my website or Linkedin profile. It’s clearer to me every day that marketers are “throwing stuff against the wall” to see what sticks. Stop it. It’s annoying.
My most recent favorite examples:
- The woman who sent 5 separate emails (previous emails included in the string), suggesting that it would ease my burden if I “never had to write another blog post”. Since I write content and blog posts for other companies, this would actually be a bad thing for me. I know I’m biased, but I think that it’s clear from website or the headline of my Linkedin profile that I provide content for others.
- The many companies that offer a list of incentive marketplace contacts. Having spent 28+ years in the incentive marketplace, I’m going to guess that my list is better than their’s. That said, again – one trip to my website or Linkedin profile would confirm that I am no longer working IN that marketplace, so am not a good prospect for such a list.
- The calls and emails from companies who say that their research indicates that I could use some help with my college loans. a) I never had a college loan, b) I’m several decades out of college – I’m not even in their general demographic.
The first or second time I get such an email or voicemail, I ignore it. The third or fourth time, I’m annoyed and usually reply. Depending on my mood at the time, I usually politely let them know that I’m not a prospect and they can take me off their list, or (in my current mood), not-so-politely suggest that they do the tiniest bit of research and THEN take me off their list.
Several recent articles suggest that users of social media (specifically Facebook and Linkedin) actually WANT to be sold to. Although I’ll admit to clicking on a Facebook ad from time to time, I dislike the terminology. I do not want to be “sold to”. I’m happy to find new contacts that might be great resources on Linkedin. I love reading interesting articles that my contacts have written or shared. I’m not even that disturbed when a product that I searched on line shows up in my Facebook feed. The FB algorythms are a little scary, but at least they’re fairly acurate; those ARE usually products that I had an interest in at one time.
The email and voicemail marketers who’s messages are making it though my spam filters might be dismayed to learn that they are not piquing my interest; they are demonstrating that they are a company that does not do even basic homework on their potential clients. No thank you – I’m not a prospect!
Barb Hendrickson is President of Visible Communication, LLC, President Emeritus of the Incentive Marketing Association and recipient of numerous Professional awards. Barb is a frequent speaker and trainer on Social Media, Storytelling, Using LinkedIn for Business, Incentives & Promotional Marketing and more.