Congratulations to Barb Hendrickson, CPIM, Visible Communication, LLC, honored with the 2021 Karen Renk Award! This award recognizes a member who exemplifies mentoring, collaboration and professionalism. Read the full Press Release.

It's NOT About the Money! 10 steps to designing effective non-case incentive programs that retain employees, engage customers, and improve business.

When it comes to employee motivation, cash is NOT King! This book is for company leaders who recognize that employees are their most valuable asset. Inside this book you’ll learn:

  • the real reason employees leave
  • why cash is not the best motivator
  • 8 mistakes companies make in rewarding & recognizing their employees
  • why companies with structured incentive programs outperform their competitors
  • 10 steps to the strategic design of your own effective employee recognition program

Authored by our President, Barb Hendrickson

Order the book or e-book from

Barb Hendrickson facilitates the Study Session for the Incentive Professional exam (in person and virtually), covering the Principles of Results-Based Incentive Program Design for the Incentive Marketing Association.

Barb Hendrickson was inducted into the Incentive Marketing Association’s Hall of Fame, Class of 2018 (now entitled: Lifetime Achievement Award). Press Release