Many companies believe that they create their Brand…today, many brands are co-created with the consumer or your clients. Some believe that company don’t create their brand any longer – your brand is what consumers say to each other about you!
Properly managed, a company’s brand is still typically its most valuable asset. A compelling brand can create customer loyalty and preferences strong enough to overcome intense competition and price differences.
Your Brand Strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Today, the challenge is not just getting your message out, but cutting through the e-clutter to get your message in. Where you choose to advertise is part of your brand strategy – as are your distribution channels and what you communicate visually and verbally.
Consistent, strategic branding leads to a strong brand equity, which means the added value brought to your company’s products or services may allow you to command a higher price for your brand than similar unbranded products might command.