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IMA Hall of Fame


Barb Hendrickson, CPIM, was inducted into the Incentive Marketing Association Hall of Fame, Class of 2018, at the IMA Summit in Newport Beach, CA. Read the full Press Release here.





Incentive Professional

Barb Hendrickson will be facilitating the Study Session for the Incentive Professional exam in Newport Beach at the IMA Summit in July, covering the Principles of Results-Based Incentive Program Design for the Incentive Marketing Association.


Barb Hendrickson will be a guest lecturer on 9/19/17 on the subject of Social Media and Storytelling for Non-profits at Oakland University’s Communication for Non-Profits’ class.




Barb Hendrickson facilitated Principles of Incentive Program Design study session in preparation for the Incentive Professional exam at the IMA Summit in July, 2017, in addition to sessions on Social Media and How Technology is Disrupting our Sales Process.





Barb Hendrickson will present information on Effective Incentive Program Design on behalf of the Incentive Marketing Association at the Rewards & Recognition University in Chicago. April 19-20, 2017.





Barb Hendrickson, President of Visible Communication, has been chosen (for a 3rd year) from over 5,000 entries to have two quotes published in the Woman’s Advantage 2017 calendar, the 10th Anniversary edition. Read the full Press Release here.






Barb Hendrickson will facilitate the Incentive Professional study session on the curriculum, Principles of Effective Incentive Program Design, for the Incentive Marketing Association Summit in Houston, July 2016.




Barb Hendrickson will be one of the facilitators for this WXW event in 2016. Sessions will be presented on maximizing your LinkedIn Profile and using LinkedIn for job seekers; Barb will facilitate the session on using LinkedIn to promote your business and share content.





Barb Hendrickson will be presenting educational sessions at The ASI Shows in Orlando, Dallas and Chicago in 2016, on Incentive Opportunities: Taking Promotional Products in a New Direction.



Barb Hendrickson’s PPB article “Want to Engage & Retain Employees? There’s an Incentive Program for that” is featured in PPB Magazine.




Barb Hendrickson joins an industry panel on “Debunking the myths about selling premiums & incentives” in PPB magazine.






Barb Hendrickson will be presenting two training sessions at the Incentive Marketing Summit in Nashville in July:  The Role of Storytelling for Business, and Advanced LinkedIn for Business.




Barb Hendrickson will be presenting a session on “Storytelling for Nonprofits” at the Felician Services, Inc. conference in Chicago in June, 2015.




Barb Hendrickson has been named to the Top 10 Michigan Business Women by the National Association of Women Business Owners, Greater Detroit Chapter  (NAWBO GDC).  She will receive the Pinnacle Award, honoring women who have owned one or more successful businesses for over 25 years.  The Award dinner will be held at Laurel Manor on March 26, 2015.





Basic CMYK

Barb Hendrickson, President of Visible Communication, has been recognized in the Best of Michigan Business awards sponsored by the Michigan Business & Professionals Association (  #michbusiness   The awards dinner was held on November 18, 2014 at the Athenium Hotel in Greektown, Detroit, Michigan.


Barb Hendrickson will be leading the live study session for the Incentive Professional exam at the IMA Summit in Philadelphia on July 27th, as well as a breakout session on Inbound Marketing.

Barb Hendrickson will be presenting a workshop on Social Media for Non-Profits at the Felician Services Leadership Conference in Chicago on June 9th.




Visible Communication President, and Chairman of the Angela Hospice Board of Directors, Barb Hendrickson is honored at the International Stevie Awards in New York City, September, 2013.  Press Release





When it comes to employee motivation, cash is NOT King! This book is for company leaders who recognize that employees are their most valuable asset. Inside this book you’ll learn:



-the real reason employees leave
-why cash is not the best motivator
-8 mistakes companies make in rewarding & recognizing their employees
-why companies with structured incentive programs outperform their competitors
-10 steps to the strategic design of your own effective employee recognition program

Authored by our President, Barb Hendrickson

Order the book or e-book from



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