Many companies have formal programs in place to train Customer Service Representatives (CSRs) to interact with customers…but does that go far enough?  We’ve often heard the importance of the receptionist as the first interaction with a… read more →

Is Social Media a valuable tool or colossal time suck? As someone who manages social media for other companies as well as my own, I believe social media to be a valuable… read more →

Wikipedia defines Reputation Management as “the influencing and/or control of an individual’s or business’s reputation”.   Doesn’t sound nefarious, does it?  There are some agencies that are giving reputation management a bad connotation, because they… read more →

‘Tis the season for 2014 wrap-up and 2015 goal-setting articles!  I’m so sorry, but the end-of-the-year/start-of-a-new-year begs reflection and planning.  Here are just a couple of ways in which we can improve communication… read more →

CONTENT IS KING!  We hear that all the time, right?  And in fact, relevant content that educates, entertains or engages your prospects or clients IS important.  The problem with committing… read more →

Tomorrow is November 4th, 2014 and that means mid-term elections.  In a democracy, should we expect 100% of eligible voters to participate, or does this work like surveys where a “representative… read more →

Many people are familiar with TED Talks and we all have our favorites that we can revisit on YouTube.  Yesterday, I attended our Detroit version of the Ted Talks at the Tedx… read more →

Many of my friends and business acquaintances are also business owners or corporate management types.  Some of us are of a certain age, and some are younger – and still, many of… read more →

A conversation with a friend last week led me to this subject.  As we’ve explored previously, Sheryl Sandberg notes in her book, Lean In, that most women leaders were called… read more →

What is the right mix of website content?  Once upon a time the rule was redundant key-word content, then it was large quantities of content, now we’re hearing that too… read more →