On My Honor, I Will Try…

collage of three young girls

Former Girl Scouts will recognize the beginning of the Girl Scout Promise: On my honor, I will try: To serve God and my country, To help other people at all times And to live by the Girl Scout Law I was a Girl Scout from Juniors through my senior year in high school. No, it wasn’t “cool” even 40+ years ago, … Read more

Congressional Hearings on Facebook

Mark Zuckerberg looks pensive seated at table, as audience looks on.

Yesterday, I watched the Senate hearings on Facebook. Disappointment is the wrong word: that implies that I had a higher expectation. I did not. The House hearings have just started and so far…it’s more of the same. It doesn’t seem to matter what the industry or who is being interrogated, the Senators and Representatives holding … Read more

Do you Know What You’re Sharing on Facebook? Review Your Facebook Settings

Facebook Security

There’s a lot of conversation lately about how Facebook is using our data. First, realize that if you’re on Facebook, you’re on a free platform that is monetized by selling your information to advertisers. The Cambridge Analytica situation is an extreme example, but as a general user, there are ways to limit what information you share. Let’s … Read more

Women Executives Who Don’t Support Other Women

five smiling seated women executives.

The business world is still led by men, I get it. Women haven’t made nearly the progress that we expected in the 1970’s, but when women DO hold leadership positions, why wouldn’t women executives help other women? It’s 2018 – this can’t still be a thing, can it? I spent many years calling on automotive … Read more

Customer Acquisition v Retention Promotions

new clients vs. old clients handwritten in spiral notebook

Is a new customer worth more than a loyal long-time customer? Most research says no – in fact, it can cost 5 times more to attract a new customer. Why then are customer acquisition promotions better than customer retention promotions? For over 25 years, my clients included major US automakers. When it was time to buy … Read more

Nobody Does Customer Service Like Disney

gray Disney Magic Band on an adult's wrist.

I just returned from the Incentive Marketing Association Summit in Orlando, where we stayed at the Grand Floridian at Disney World. Say what you want about the magic or the commercialism of these parks and properties – nobody does customer service like Disney. There is a lot of conversation about the importance of the customer … Read more

Note to Email Marketers: do your homework

women working on laptop.

Email Marketers: before you send me an unsolicited email asking for a phone appointment, please do your homework. Spend 1 minute looking at my website or Linkedin profile. It’s clearer to me every day that marketers are “throwing stuff against the wall” to see what sticks. Stop it. It’s annoying. My most recent favorite examples: The … Read more

Starting a Job Search Over 50…or 60

women speaking to gray-haired man in gray suit.

In 2016, Millennials (18-35) officially outnumbered Baby Boomers (52-70). Baby Boomers are increasingly leaving the workforce, but not necessarily by choice. If you are searching for a new job over 50, you’re likely to run into people who will discourage you. How old is too old to be hired? Over the last month, I’ve had conversations with 5 different Baby Boomers who … Read more

Random Acts of Kindness…at work?

No act of kindness, no matter how small, is ever wasted. - Aesop.

We often think of random acts of kindness as something that we might practice with strangers (giving your first class airline seat to a soldier in uniform) or friends (sending flowers to a friend who’s struggling with something). Clients and co-workers are people too! Random acts of kindness at work will be appreciated by those in the business … Read more